We offer 5 SEO tips to improve your website’s ranking in search engines. Optimizing your site’s SEO is an essential step to increase your visibility and ranking on Google’s search engine results page (SERP) and other search engines.
Definition: SEO or Search Engine Optimization combines all optimization techniques to index a website and position web pages at the highest level in search results. A web page is considered SEO friendly if it is properly optimized according to well-defined criteria by Google.
Discover the 5 best SEO practices to optimize your website’s SEO, selected by Visiplus Academy from Google’s 200 recommendations.
1: Heal your tag
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<p>This may seem obvious, but make sure each of your pages has a <title> unique title tag. </p>
<p> This tag must be filled out, even if Title is text that does not appear in the page content. It should be a description of the actual page and not of the site as a whole. It is recommended that this tag does not exceed 80 characters. </p>
<p> The title tag is displayed in Google’s search results. It’s the first thing a user sees in the Google SERP. </p>
<h2> 2: The meta description of your web pages</h2>
<p>Google recently admitted that the tag has no relevance in SEO, but you need to work on it well. It should not only describe a web page but also “sell” it. The description of your page is displayed in search results, so it should invite the user to click on your link rather than another. </p>
<p> A user who is better informed about the content they are looking for will be more likely to click on your link. This will reduce the bounce rate, thereby improving the page’s “interest” index. </p>
<p> It is advisable to have a description of at least a hundred characters, which can be up to a maximum of about 300 characters. </p>
<p> Currently, most descriptions are around 155 characters. </p>
<p> If your meta-descriptions are not long enough, Google will use them in the content of your page. </p>
<h2> 3: Prioritize your content</h2>
<p> When we talk about titles defined by semantic tags h1, h2, h3, h4, h5, h6, the W3C (World Wide Web Consortium) tells us:</p>
<h4> “A title briefly describes the subject of the section it presents.”</h4>
<p>When you classify the titles and subtitles of your page by order of priority, you bring a sense of value to each of your titles. Using tags allows you to structure your articles, pages, and helps Google better understand and rank them. The H1 title of each page should summarize the general subject of the page, while an H6 title will summarize a very detailed section of the subject covered on your page. </p>
<h2> 4: The sitemap or site plan</h2>
<p> Launched by Google in 2005, Sitemaps is a solution that allows Google bots to provide a sitemap in XML format that lists the URLs of your site along with metadata such as the date of its last update. Googlebots can then identify and verify the pages indicated in the file. </p>
<p> Once built, your sitemap can then be submitted to search engines, usually via a tool interface for WebMastersGoogle Search Console. </p>
<h2> 5: Rich, relevant, and unique text content</h2>
<p> You should never lose sight of the fact that the most important thing on your web page is the content. The text content should not be limited to listing keywords. </p>
<p> Search engines should of course find the keywords, but the content must also be readable and make users want to return to your website. SEO is there to highlight your content and improve it in search engines, not the other way around. A word count between 200 and 400 is a minimum to position a web page. </p>
<p> When thinking about crafting your lead, it should entice the reader to want to read more (maximum 350 characters). </p>
<p> Also think about the inverted pyramid; this technique involves prioritizing the information on your page from the most general to the most essential. </p>
<h3> Why follow these SEO tips? </h3>
<p> Our advice will not guarantee you a spot on the first page of the SERP. Google takes into account over 200 factors when ranking your web page. To improve your position, you can also go through SEA (Search Engine Advertising), which refers to the advertising solutions offered by search engines to appear first in their search results. </p>
<h2> About: Antoine Laville</h2>
<p> Webmaster for 8 years at All Systems, a software publisher, Antoine has specialized in SEO for 3 years. </p>
<p>Tag: what you need to know about SEO</p>
<div class="extra-hatom-entry-title"><span class="entry-title">Best Practices in Natural SEO</span></div></p> </div>
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